Dave McDaniel

Dave McDaniel Dave McDaniel

Dave McDaniel

Board Role: Sponsorships, Programs & Treasurer
Company: Overground
Company Position: Executive Vice President

As the founder and inaugural president of CIMA and survivor of the .com boom and bust, Dave is the "old man" in our group. His passion for digital marketing began when he led the rollout of AutoTrader.com for Central Virginia in 1995 and continued as he joined Silicon Valley-based Knight Ridder Digital where his focus was building high performing national and regional sales teams for CareerBuilder.com, Cars.com, Digital Air Strike, and a national online display network that is now owned by Chicago based, Centro. 

Over the last twenty years, he has been an active member with several other IMA chapters including New York, San Francisco, Chicago, DFW and Atlanta. His experience and passion for the industry keep him well tied to digital and start-up companies in various parts of the country.

During working hours, Dave serves as the Executive Vice President of Overground, a demand generation and sales enablement agency. At Overground, Dave leads the strategic direction of the agency and is responsible for agency operations, client experience and the sales enablement practice area. 

If his out-of-office alert is on, you can find Dave playing flag football, tennis, or golf with friends and family. His ideal golf-foursome would consist of Larry David, Will Ferrell and Alec Baldwin with Christopher Walken serving as his caddie.

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