Live Webinar - Build Your Marketing ROI Tracking Strategy in 1 Hour

Live Webinar - Build Your Marketing ROI Tracking Strategy in 1 Hour

LocationLive Webinar

Location01:30 PM EDT – 02:30 PM EDT

DateTue Nov 14, 2017

87% of senior marketers do not feel confident in their ability to impact the sales forecast as a result of their programs - are you one of them?

If you are, there’s a good chance that this feeling stems from the complexity and challenges associated with tracking Marketing ROI. Join the Overground team, including our Marketo and Salesforce Certified experts for a live online event to unravel the complexities of Marketing ROI tracking, across systems.

You will learn the strategies you need to build the foundation for your tracking solution in less than 1 hour. Plus, all of our attendees will be eligible for a Free Marketo & SFDC ROI Tracking Audit.

In this webinar, you will learn:

  • Expert recommended approaches for ROI tracking implementation across Marketing Automation and CRM systems like Marketo and Salesforce

  • How to categorize and tag your marketing programs across Marketing Automation and CRM systems for more meaningful reporting

  • The definition of attribution modeling, an overview of different model types and their importance in building ROI reporting

  • How to track your Marketing spend on programs vs. revenue earned from those programs for true ROI reporting


  • Eric Dudley, CEO & Founder, Overground
  • Paul Yoder, SVP, CRM Enablement, Overground, Salesforce Certified Professional
  • Courtney Tobe, Content Marketing Manager, Overground, Marketo Certified Expert 
  • Amanda White, Marketo Certified Expert