SEO Specialist

SEO Specialist

Velocity Technology Solutions, Inc.

Charlotte, NC

Full Time

Position Overview

We are searching for an SEO/SEM expert to manage search engine optimization and advertising activities.

You will be responsible for managing all SEO activities such as link building, developing a keyword strategy and maximizing our Adwords investment to maximize ROI and pipeline growth.

Key Responsibilities

●     Plan, implement, analyze and improve global SEO/SEM activities

●     Improve search visibility for keywords and phrases that map to Velocity services

●     Responsible for increasing number of website conversions from organic traffic

●     Understanding of international SEO, rel=canonical and TLD strategies

●     Perform ongoing keyword discovery, expansion and optimization

●     Oversee website analytics platforms (Google Analytics) and suggest strategic initiatives

●     Execute tests, collect and analyze data, identify trends and insights

●     Optimize copy and landing pages for search engine marketing

●     Research and implement search engine optimization recommendations

●     Develop and implement link building strategy

●     Collaborate with Marketing Director to map keyword targets to content development


Required Experience/Skills:

●     2-3 years proven global SEO/SEM experience

●     Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing

●     Solid understanding of performance marketing, conversion, and online customer acquisition

●     In-depth experience with website analytics tools (e.g, Google Analytics)

●     Experience with A/B and multivariate experiments

●     Working knowledge of HTML, CSS, and JavaScript development and constraints

●     Up-to-date with the latest trends and best practices in SEO and SEM

●     Experience with SEO software (eg. Moz, SEO PowerSuite, etc.)