Lunch & Learn: Salesforce Lightning 101 What you Need to KNow


Lunch & Learn with Overground & NCTech

Sales & Marketing Strategy Alignment: What It Means for Sales Leaders


We walk step-by-step through the customer journey to discuss how sales and marketing strategy must be aligned to create experiences that move B2B buyers through the journey.

The Future of Customer Service


The Future of Customer Service Whitepaper focuses on how customer service is shifting with more people turning to social media with complaints and reviews.

The Right B2B eCommerce Digital Marketing Mix


What is B2B ecommerce marketing? Overground specializes in digital marketing, lead management, demand generation & lead generation B2B services.

Why UGC is the key to authentic marketing


Customers rely on recommendations from peers more than ever before. Innovative companies are turning to user-generated content to tackle this new dynamic.

5 ways to unearth more value from social listening


Today, listening technology provides brands with the power to reach consumers via the digital platforms where they research, make, and discuss their purchasing decisions.

Social Advertising Techniques for Advanced Marketers


Social Advertising Techniques for Advanced Marketers is a whitepaper that explores advanced social advertising strategies, & social media marketing tactics

The Who, When and How of Content Marketing


Create a content marketing plan and messaging that aligns with your B2B marketing plan and customer acquisition strategy through lead nurturing.

5 Keys to Evaluating a Sales Enablement Partner


We outline 5 keys to evaluating a B2B sales enablement partner that drives maximum value to your company by aligning sales strategies to your goals.

Designing Email Templates for Segmentation

Tivoli Partners

Segmenting your customer data for more personalized communications is a great best practice and something every marketer should be doing. Segmentation leads to more customer-centric customized messages and will easily boost your ROI.  The idea of doing so, however, can be daunting. 

Upcoming Event

Digital Summit Charlotte 2019

LocationCharlotte Convention Center, Richardson Ballroom, Level 3 501 S College St · Charlotte, NC 28202

Location08:30 AM EST – 06:15 PM EST

DateOct. 02, 2019

Learn more