Resources

Sales & Marketing Strategy Alignment: What It Means for Sales Leaders

Overground

We walk step-by-step through the customer journey to discuss how sales and marketing strategy must be aligned to create experiences that move B2B buyers through the journey.

The Future of Customer Service

Sprinklr

The Future of Customer Service Whitepaper focuses on how customer service is shifting with more people turning to social media with complaints and reviews.

The Right B2B eCommerce Digital Marketing Mix

Overground

What is B2B ecommerce marketing? Overground specializes in digital marketing, lead management, demand generation & lead generation B2B services.

Why UGC is the key to authentic marketing

Sprinklr

Customers rely on recommendations from peers more than ever before. Innovative companies are turning to user-generated content to tackle this new dynamic.

5 ways to unearth more value from social listening

Sprinklr

Today, listening technology provides brands with the power to reach consumers via the digital platforms where they research, make, and discuss their purchasing decisions.

Social Advertising Techniques for Advanced Marketers

Sprinklr

Social Advertising Techniques for Advanced Marketers is a whitepaper that explores advanced social advertising strategies, & social media marketing tactics

The Who, When and How of Content Marketing

Overground

Create a content marketing plan and messaging that aligns with your B2B marketing plan and customer acquisition strategy through lead nurturing.

5 Keys to Evaluating a Sales Enablement Partner

Overground

We outline 5 keys to evaluating a B2B sales enablement partner that drives maximum value to your company by aligning sales strategies to your goals.

Designing Email Templates for Segmentation

Tivoli Partners

Segmenting your customer data for more personalized communications is a great best practice and something every marketer should be doing. Segmentation leads to more customer-centric customized messages and will easily boost your ROI.  The idea of doing so, however, can be daunting. 

Customer Loyalty Motivators – What makes your customers loyal?

Tivoli Partners

What motivates your customers to be loyal? That’s a question companies should continue to ask themselves. Reasons for customer loyalty will vary across your customer segments and can change over time throughout the customer lifecycle.