Segmenting your customer data for more personalized communications is a great best practice and something every marketer should be doing. Segmentation leads to more customer-centric customized messages and will easily boost your ROI. The idea of doing so, however, can be daunting. What impact will adding additional segments have on our creative development and setup? Is this manageable or scalable? These are valid concerns especially if you have a smaller email marketing team or even possibly “operating as a team of one” as many are. The key is designing email templates for easy segmentation.