5 Keys to Evaluating a Sales Enablement Partner

Evaluating a Partner for Sales Enablement


With sales and marketing team misalignment costing B2B companies 10% or more of revenue per year, it is critical for sales leaders to evaluate their sales enablement partner. Identifying a sales enablement partner that shapes their B2B sales strategy around your challenges is key to an effective partner relationship that results in high growth.

When evaluating a partner for sales enablement, consider the following 5 facets all companies should employ for developing successful B2B sales enablement strategies:

  1. Outline your B2B sales strategy
  2. Develop a sales process map that highlights best practices
  3. Develop consistent messaging in alignment with marketing team
  4. Define your sales team's standards of performance and SLAs
  5. Recommend technology that supports business processes