Resources

Customer Loyalty Motivators – What makes your customers loyal?

Tivoli Partners

What motivates your customers to be loyal? That’s a question companies should continue to ask themselves. Reasons for customer loyalty will vary across your customer segments and can change over time throughout the customer lifecycle.

What really drives customer advocacy?

Tivoli Partners

When a customer is so happy with your company that they tell all their friends of your extreme awesomeness, they have turned that blessed corner to be your advocate.

What’s the key to earning that holy grail of customer advocacy?

Is Pokemon Go Good for Business?

Tivoli Partners

It’s true.  The people jumping on the bandwagon are on to something.  

Personalization in Emails to Increase Engagement

Tivoli Partners

According to MarketingLand, email personalization has six times higher transaction rate but 70% of businesses fail to use it. Whether it’s the positive feeling you get when someone remembers your name or content tailored to your preference, personalization is one key to good ROI. 

7.5 Email Best Practices and Related Hot Trends

Tivoli Partners

Here are 7.5 tried-and-true email best practices and related emerging trends we see coming down the pike.

Top 3 Lead Nurturing Characteristics for Success

Overground

We have outlined 3 characteristics your lead nurtuing program must have in order to effectively drive B2B leads. If your marketing team is not doing these things today, there’s a good chance your results may not be hitting the mark.

Crafting a Successful B2B Marketing Strategy

Overground

For many B2B marketers, the traditional marketing funnel that motivates prospects to self-identify and then moved to a sales funnel, is ingrained in our minds. However, in the Age of the Customer, Forrester Research’s phrase for a customer-driven marketing landscape, the funnel has evolved to reflect a new customer expectation requiring sales and marketing to work in tandem.

What is Sales Enablement?

Overground

Did you know 50% of B2B sales teams’ time is wasted on unproductive prospecting? In today’s customer-centric landscape, it is essential that sales teams graduate from outdated tactics and ineffective sales methodologies. This is where sales enablement enters the scene. So, what is sales enablement?

Bulletproof Buttons – Protect your CTA

Tivoli Partners

Don't let your CTA go missing when images are turned off in email. Use bulletproof buttons. Here's how...

Dynamic Content – Winning with Email

Tivoli Partners

The more relevant your message, the better it will perform and before you know it, you’ll be the rock star of email marketing.