What really drives customer advocacy?

What really drives customer advocacy?

Tivoli Partners

Customer advocacy is the beloved, coveted last phase of the customer lifecycle: Interest Desire Action Loyalty Advocacy. 

When a customer is so happy with your company that they tell all their friends of your extreme awesomeness, they have turned that blessed corner to be your advocate.

What’s the key to earning that holy grail of customer advocacy? Exceed the WIIFM.  

So what in the world is WIIFM? It stands for “What’s IIFor Me?”