Why UGC is the key to authentic marketing

Why UGC is the key to authentic marketing


The rules of business have changed. Fundamentally.

Instead of trusting what companies say about themselves, customers now rely on recommendations from their peers. Innovative companies are turning to User-Generated Content (UGC) to tackle this new dynamic.

UGC allows for authentic, peer-driven marketing campaigns that can drive more success than a conventional campaign – and at a fraction of the price.

Download this comprehensive guide to UGC to learn the following:

  • The basics of UGC
  • Guidance for building an effective UGC strategy
  • Tactical tips for launching your first UGC marketing campaign
  • Examples of brands using UGC in impressive and innovative ways